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From 195 followers to 3.37 million views in eight months
Mahfoud Maarif is a family restaurant in Maarif, Casablanca. When we started it had a Facebook page with about 195 followers, no website, no content strategy, and an unclaimed Google listing. Eight months later one video had passed three million views and the Google profile was generating nearly 300 customer actions a month.
One reel, 3,154,045 views
A single video reached 1.74 million people. More importantly, 99.5% of that reach was non-followers, and that one post brought in 4,660 new follows. That is discovery — new people finding the restaurant — not the same audience being shown the same thing twice.
Reels produced 99.8% of the reach
Across 75 Facebook posts, 41 reels generated 3,361,290 views. The 31 photo posts generated 5,714. Roughly the same effort per post, for a difference of about six hundred to one.
| Format | Posts | Views |
|---|---|---|
| Reels | 41 | 3,361,290 |
| Photo posts | 31 | 5,714 |
48% of TikTok traffic came from search
On almost every account the For You feed dominates. Here the largest single traffic source was people typing the restaurant's name in deliberately. Reach can be engineered. Someone searching for you by name cannot — that is brand recall, and it is the most durable thing this work produced.
| Audience | Share | |
|---|---|---|
| Morocco | 89.6% | |
| Core age group | 25–44 |
977 actions from people actually trying to visit
Social reach is only worth what it converts. The Google Business Profile is the closest measurable proxy for footfall — every figure below is a person who called, asked for directions, opened the menu, or visited the website.
| Action | Apr → Aug 2026 | Total |
|---|---|---|
| Direction requests | 473 | |
| Phone calls | 309 | |
| Menu views | 128 | |
| Website clicks | 67 | |
| Total | 977 |
17,526 people viewed the profile from 7,181 searches, 96% of them on mobile. The single biggest search term that surfaced the restaurant was the generic word "restaurants", 5,531 times. Those people were not looking for Mahfoud — they were looking for somewhere to eat and found it. That is new-customer acquisition, not loyalty.
3,111 MAD of advertising, across eight months
Total ad spend across all four channels was approximately 3,111 MAD against more than 3.67 million views — under one dirham per thousand views. The results above are overwhelmingly organic. This was not bought reach.
- Social media managementInstagram, Facebook and TikTok — strategy, content calendar, community management, ad campaigns
- Video productionOn-site filming, editing, subtitling, graphics, audio selection
- Google Business ProfileThree listings created and optimised — photos, hours, menu, categories, review responses
- WebsiteWordPress design and build, hosting, content, reservation page
- Digital loyalty systemQR loyalty card, merchant dashboard, staff accounts
Every figure here is measured, not estimated. We can show you the same for your business.
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