SALTWAY: designing a future brand.
A summer clothing and backpack label we imagined as a brand of our own. We studied how editorial fashion brands look and feel, then built SALTWAY’s identity and store from the first sketch to a shop you can browse.
What makes a brand feel calm and premium?
The first version looked like every other store. So we redesigned it like a resort catalogue: a serif display type, a sea-teal and terracotta palette, big editorial photos and very little noise. SALTWAY is how we would launch a brand of our own.
A brand, not a template
Name, sun-and-waves mark, Fraunces and Manrope type, bone, ink and sea-teal colours.
Editorial, made with AI
Campaign scenes, products and models created for the brand.
Interactions with taste
Hotspots on the hero photo, a draggable lookbook, careful hover effects.
A store that reads like a catalogue.
Shoppable hero photo
Tap the backpack or the shirt in the photo to see it, on any screen size.
The edit
Tabs, search and sorting, with quick add on hover.
Product spotlight
The Tideline roll-top with specs, sizes and a drifting product shot.
Lookbook and club
A draggable lookbook, a sale countdown and a loyalty club.
Brand thinking
We think about name, type and colour before the first page.
Redesign
When something is average, we redo it until it is not.
E-commerce
A complete, fast shopping flow on phone and desktop.
Building a brand people remember?
- 1Free 15-minute call
- 2A clear plan and price
- 3We build it, you own it
