Case study · Restaurant · Casablanca

From 195 followers to 3.37 million views.

Mahfoud is a family restaurant in Maarif, Casablanca. When we started, it had a Facebook page with about 195 followers, no website and an unclaimed Google listing. In eight months we gave it a website, Google profiles and a weekly flow of reels.

Visit mahfoud.ma ↗ See the results
Client
Mahfoud Restaurant
Location
Casablanca, Morocco
Period
January to September 2026
Services
Website, Google, social media
The results

Eight months, real numbers.

All figures come from the restaurant’s own Facebook, TikTok and Google Business dashboards.

195 →7,155Facebook followers
3.37MFacebook views
3,154,045views on a single reel
99.8%of the reach came from reels
977Google actions: calls, directions, menu and website
3,111 MADtotal ad spend in eight months
The website

A website that fills tables.

mahfoud.ma is in Arabic, with the full menu, the branches, table reservations and a jobs page.

mahfoud.ma
Home page of mahfoud.ma: the restaurant name in Arabic over a photo of the dining room, with Menu and Book a table buttons
mahfoud.ma on a phone

  • Website

    Menu, branches, table reservations and a jobs page, in Arabic and fast on a phone.

  • Google profiles

    Three Google Business listings set up and completed, so the restaurant appears on Maps with photos, hours and its phone number.

  • Social media

    We filmed the food, the room and the team on site, then published reels and posts every week on Instagram, TikTok and Facebook.

  • QR loyalty card

    A QR loyalty card that rewards the customers who keep coming back.

Visit mahfoud.ma ↗
The videos

Reels did the work.

41 reels produced 3,361,290 views. 31 photo posts produced 5,714, for about the same effort. So the calendar moved to video.

Facebook insights for the 3.15-million-view reel: a customer at the counter, 99.5% of viewers new to the page, 4,660 follows
The reel that reached 3.15 million people: 99.5% of viewers did not follow the page yet, and it brought 4,660 new follows.
@mahfoud_maarif on Instagram ↗@mahfood_maarif on TikTok ↗
The proof

Straight from the dashboards.

Facebook post insights: 3,154,045 views on one reel
One reel: 3,154,045 Facebook views.
Facebook audience overview: 7,155 total followers from January to September
Followers: from 195 to 7,155.
Google Business performance: calls, direction requests and website clicks
Google: 473 direction requests and 309 calls between April and August.
Read the full social media report →
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