KIO CRM or WATI: which one fits your business?
Both put WhatsApp at the centre of your sales. WATI is a large global WhatsApp platform; KIO CRM is a WhatsApp-first CRM with an AI agent included and a team that sets it up with you. Here is an honest side-by-side, including when WATI is the better choice.
The differences that matter.
| WATI | KIO CRM | |
|---|---|---|
| Starting price | $119 a month (Advanced) | $49 a month (Starter) |
| Users included | 3 on Advanced, 5 on Professional, then $49 per extra user | Unlimited on every plan |
| AI agent | Rule-based chatbots in the plans; AI agents billed separately | Included, in Arabic and its dialects, French and English |
| Channels | WhatsApp; Instagram and Messenger automation from Professional ($179) | WhatsApp, Instagram, Messenger, email, website chat and Telegram |
| CRM | Team inbox, with HubSpot (Professional) or Salesforce (Business) integrations | Built-in pipeline, reminders and booking page |
| Quotes, invoices, payments | Not in the plans listed | Included |
| Broadcast campaigns | A core strength: 15,000 broadcast messages a month on Advanced | Template campaigns on Pro ($129) |
| Setup | Professional setup service on Business ($423) | $299, free with yearly billing; we train the agent with you |
| Free trial | Yes | 14 days on your own WhatsApp number |
WATI prices and features as published on wati.io on 31 October 2026, billed yearly. Prices change: check both sites before you decide.
Pick the tool that fits how you sell.
Choose WATI if…
- You mostly send large broadcast campaigns to big contact lists
- You want a self-serve global platform with a large ecosystem
- Your sales already run in HubSpot or Salesforce
Choose KIO CRM if…
- You want an AI agent included that answers in Arabic dialects, French and English
- Your whole team needs access without paying per user
- You want leads, quotes, invoices and payments in one place
- You want a team that sets it up and trains the agent with you
Do I pay WhatsApp’s own fees with both?
Yes. Meta charges conversation fees on the WhatsApp Business Platform whichever provider you use. They come on top of the plan price with KIO CRM and with WATI.
Can I move from WATI to KIO CRM?
Yes. Contacts import from Excel or CSV, and a WhatsApp Business number can be moved to a new provider. We plan the move with you so no conversation is lost.
Who wrote this comparison?
We did: KIO makes KIO CRM. We used WATI’s own published prices and features, and we list the cases where WATI is the better choice. If something is out of date, tell us and we will correct it.
Is KIO CRM only for Morocco?
No. It works for businesses anywhere, with prices in USD, MAD, AED, QAR and SAR.
Try it on your own WhatsApp.
- 1Free 15-minute call
- 2Setup with our team
- 314 days free on your number
